sitylor5的部落格

Listen: Holidays are over, and we\\'ve landed in 2007. Now, it\\'s instance to see if you\\'re really equipped for this year\\'s even rougher and tougher Google AdWords piece of ground.

If you can response 8/10 of the stalking questions correctly, you\\'re likely fitted out. If you can\\'t, you\\'re probably active to be consumed for meal by the more conversant AdWords PPC sharks this twelvemonth.

Answers are at the inferior of the leaf. No peeking, OK?

1. Google AdWords allows the succeeding phrases in ad text;

a. \\'Click Here\\'

b. \\'Start Here\\'

c. \\'Look Here\\'

2. True or False? Google allows you to have a popup ad on your platform page.

a. True

b. False

c. It depends

3. You should perfect your Google PPC ads for;

a. CTR (Click Through Rate)

b. ROI (Return On Investment)

c. Both CTR and ROI

d. Entertainment value

4. Mentioning the damage of your commodity or provision in your ad workbook is;

a. Recommended by Google

b. Not advisable by Google

c. Mandatory in consistent categories

5. Using your site\\'s Home leaf as a landing page for your Google ads is a;

a. Good idea

b. Bad idea

c. Very, remarkably bad idea

6. What\\'s a tried rough-and-ready way of ensuring your ad is displayed, when causal agent searches for your competitor\\'s products?

a. Bid on keywords that are your competitor\\'s brand name name or products

b. Use Dynamic Keyword Insertion

c. There is no lawful way to do this

7. Which of these should you judge the principal weaknesses in the bulk of today\\'s Google ad campaigns?

a. Overbidding

b. Insufficient group of keywords to particularized Google PPC ads

c. Weak headlines

8. The #1 posting in Google PPC results can ofttimes be a indigent location to aim for because;

a. It generates high traffic, but rotten grades when the scope hits your platform page

b. It\\'s regularly an insurmountable defences to achieve, as big advertisers have confirmed a strangle-hold on that position

c. It removes the helpful \\'pre-qualification\\' mathematical function performed by higher part competitors\\' ads

d. All of the above

9. Which of the succeeding spoken language has investigation verified to be the most important at cumulative a characteristic Google ad\\'s CTR?

a. \\'More\\'

b. \\'Why\\'

c. \\'Killer\\'

d. \\'How\\'

10. Having a scour keyword in your ad\\'s fair URL is verified to;

a. Increase your Google ad\\'s Quality Score

b. Decrease your Google ad\\'s Quality Score

c. Have no result on your Google ad\\'s Quality Score

ANSWERS

1. B. \\'Start here\\' is allowed (the different two aren\\'t).

2. B. False. According to Google, \\'We do not let links to platform pages that make pop-ups when users move into or quit your platform page. We wonder about a pop-up to be any window, unheeding of content, that opens in add-on to the imaginative skylight.\\' (Yes, I do realize at hand are distance nigh on this - but we\\'re not going to chat around \\'black-hat\\' substance here).

3. C. Optimize for some CTR and ROI. Why? Achieving a overflowing CTR with stacks of low-quality traffic that doesn\\'t convert, is meaningless. But as well isn\\'t having a giant ROI and lonesome one chink a day a dribble away of time too? Solution; optimise for the appropriate mix of some.

4. A. Recommended by Google

5. C. Don\\'t even think roughly speaking it. Chances are your Home page does not have the plain self-satisfied important to person healthy as a platform folio for your Google ads. Create a plain leaf for all ad lot instead. Don\\'t have one? Switch your ads off...and get one!

6. A. Bid on keywords that are your competitor\\'s name name or products

7. B. If your ad use illegally matches the keywords exactly, prepare for a big fillip in your Click-Through-Rate (CTR)! Keywords should always be included in your ad. If the clear-cut keywords put on view up in your ads, they get highlighted in bold. In particular, try as well as the fixed keyword(s) in the ad\\'s headline.

8. D. All of the preceding.

9. C. Believe it or not, the word, \\'killer\\' is well-tried to be a solid attention-getter in Google ads. Why? Who knows - but it plant.

10. A. Having the rummage keyword in your ad\\'s show URL is evidenced to snap your ad a rose-cheeked situation livener - for free!

Did you pass? If you did, in good health done! For the residue of us, here\\'s the foundation line:

If you poverty to fail to deal with decent Google\\'s 2007 Least Likely to Succeed, probably it\\'s time to thicket up on your Google AdWords skills. What are you ready and waiting for?